Reed Caldwell is the owner of Wind Up. Go! Consulting and the author of the LOOKOUT! Trilogy. With over 25 years of nonprofit experience, he has helped found arts and education organizations including Songbirds Foundation, WauMaus, and Bardoli Global. He has also worked on conservation projects across the South and co-founded the Piney Knob Biking & Hiking Trail System in Murphy, NC. Reed holds a Master’s degree in Management from S.I.T. A Mississippi native, he enjoys writing, playing guitar, woodworking, kayaking, and other outdoor activities. He and his wife, Kathleen Nolte, co-own 12 Crows Artist Collective.

Summer Dregs is music producer Carl Cadwell bringing unique music to life. From scoring ballets and films, to producing and mixing pop artists, Summer Dregs works with collaborators to make art only they together could make.

Carl started off touring with jazz-fusion and old soul outfits. When Carl‘s drive to blend pop and experimentalism could no longer be contained in a single band, he started producing and writing songs under the name Summer Dregs. His penchant for reckless ecstasy, neon synths and collaboration has led him to work with many musicians, choreographers, and film makers across the country. These include Nick Lutsko, Bbymutha, Ballet Counterpointe, Ben Crump (How to Sue The Klan), Mon Rovia, and Sunny War.

Jules is the co-founder and was the long time Director of the Pop-up Project and the founder and Creative Director for Understory. She is an anthropologist, ethnographer, and artist. Her work spans multiple media including qualitative research and analysis, immersive experiences, dance theatre, community activations, and film.  She works collaboratively with communities and artists to achieve outcomes in placemaking, community resilience, and economic and cultural development. 

Jules' ability to convey meaning through a variety of mediums has had a range of applications across industries including  marketing, real estate development, museums, performing art organizations, government entities, schools, foundations, and non-profits.